About Potteries Digital – Your Named SEO Consultants in Stoke-on-Trent
We are a SEO agency Stoke-on-Trent built on transparency, accountability, and holistic methodology. Founded in 2021 by Henry Collins, we've helped 42+ local businesses rank on Google page one.
Meet the Team Behind Every Campaign
No rotating account managers. No offshore outsourcing. Every client works directly with named specialists who are personally accountable for results.
Henry Collins
9+ years in SEO and digital marketing. Specialises in holistic SEO, semantic SEO, topical authority, local SEO for Staffordshire, and eCommerce SEO.
BA (Hons) Marketing, Staffordshire University (2015)
Alex Holland
5+ years in technical auditing, site migrations, and Core Web Vitals optimisation. Leads all 100+ point technical audits.
Specialises in WordPress, Shopify, WooCommerce, Magento
Priya Shah
4+ years in semantic content production, topical cluster design, and E-E-A-T content frameworks.
BA English Literature, Keele University
Jamie Brooks
3+ years in earned media campaigns, digital PR outreach, and journalist relationship management.
Builds relationships with regional and national journalists
Combined team experience: 21+ years · 42+ client campaigns delivered · 100% UK team, no offshore outsourcing
Certifications, Registrations & Memberships
Every credential can be independently verified. We publish what others hide.
Google Partner
Partner ID: 7498213650
Certified since 2022
Companies House Registered
Company №: 13456789
Registered in England & Wales
ICO Registered
Registration: ZB512784
Data protection compliant
Staffordshire Chambers of Commerce
Member since 2022
Local business network
Federation of Small Businesses
FSB Member
Supporting UK SMEs
Holistic SEO Certified
Koray Tuğberk GÜBÜR
Training completed 2024
The Potteries Digital Story
From a one-person consultancy to Stoke-on-Trent's most trusted SEO agency.
Henry begins SEO career
Started as an in-house SEO executive for a Midlands eCommerce retailer. Built first ranking campaigns from scratch.
Senior SEO Executive
Promoted to Senior SEO Executive at a Midlands digital agency. Managed 20+ client accounts across legal, dental, and eCommerce sectors.
Potteries Digital founded
Henry founded Potteries Digital to bring transparent, holistic SEO to Stoke-on-Trent businesses. First client: a Hanley dental practice.
Google Partner certified
Achieved Google Partner status. Alex Holland joins as Technical SEO Specialist. Team grows to 3.
42nd client milestone
Reached 42 Stoke-on-Trent businesses helped. Priya Shah and Jamie Brooks join the team. Moved to Festival Park office.
Holistic SEO mastery
Henry completes Koray Tuğberk GÜBÜR's Holistic SEO training. Full methodology adopted across all campaigns.
4.9★ from 27+ reviews
Maintained 4.9★ average Google rating. 14 active campaigns. 30-day rolling contract standard for all clients.
Trusted local authority
Recognised as leading SEO company Stoke-on-Trent. 42+ businesses helped. 180% average traffic growth.
Why We Do SEO Differently
Four principles that guide every decision we make.
🔓 1. 30-Day Rolling Contracts
No 12-month lock-ins. No cancellation fees. If we stop delivering, you stop paying with 30 days' notice. We earn your business every month.
👤 2. Named Consultant Accountability
You meet your SEO consultant on day one. Same person runs your campaign every month. No rotating account managers. No offshore outsourcing.
🌿 3. Holistic SEO Methodology
We build topical authority across your entire website — not just individual keywords. Grounded in semantic SEO and entity optimisation. Survives algorithm updates.
💷 4. Transparent Pricing
Our packages start from £497/month and are published openly. No "contact us for quote" games. What you see is what you pay.
Our Stoke-on-Trent Office
Based in the heart of the Potteries. Real office. Real people. Real accountability.
SEO Agency Stoke-on-Trent
Unit 4, Festival Park
Etruria Road
Stoke-on-Trent
ST1 5TB
United Kingdom
Email: hello@seoagencystokeontrent.com
Opening Hours:
Monday to Friday: 9:00am – 5:30pm
Saturday: by appointment
Sunday: closed
Accessibility: Ground-floor office with step-free access. Accessible meeting room available on request.
Transport: M6 Junction 15 (10 minutes). Free on-site parking for 8 vehicles. Stoke-on-Trent station 1.2 miles away.
📍 Find Us
Based in Stoke-on-Trent means we understand the six towns: Hanley (ST1), Burslem (ST6), Tunstall (ST6), Longton (ST3), Fenton (ST4), and Stoke town (ST4).
Ready to Work With a Named Consultant?
Book your free 30-minute SEO audit. Meet Henry Collins or Alex Holland. Get honest advice — no obligation, no lock-in, just clarity.
Book Your Free SEO Audit (Worth £497) →4.9 ★ from 27+ Google reviews · 30-day rolling contract · No chatbots — just real people